How can see if we don't look
Emerging from the modernist and constructivist ideals, the Swiss Style can be defined as an authentic pursue for simplicity – the beauty in the underlines of a purpose, not beauty as a purpose in itself. The principle “form follows function” became a battle-cry of Modernist architects after the 1930s. As a consequence of this principle, most of the Swiss Style craft is devoted to the minimal elements of style such as typography and content layout rather than on textures and illus
Different font-sizes not only generate visual impact, but also provide readers with a hint about the hierarchy of the presented data. Huge words are the entry points, the top-level elements in the content’s information architecture and page’s hierarchy. This is a very efficient way of guiding the reader’s eyes through the page, thus working as an interface to the content.
This issue of GRAPHIC covers best book competitions that judge the “beauty” of the contending books. A total of eight competitions or events are included: national competitions (from the Netherlands, France, Belgium, and Sweden as well as the best-known one, The Most Beautiful Swiss Books) that reflect the book culture of their respective countries; Best Book Design From All Over the World held in Germany, which is the most representative international competition; Walter Tiemann Prize which is a unique competition focusing on typography; and Beautiful Books in Korea, which was held for the first time to select Korean books with good design.
Müller-Brockmann studied at the Zürich Kunstgewerbeschule and years later returned as a professor, succeeding Ernst Keller. He opened his own studio specialised in graphic design and photography where he produced the famous concert posters for the Tonhalle in Zurich. In 1966 he was appointed European design consultant to IBM.
this font helvetica neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage. i like how the background colour/layout serves as a grid for the lettering in this design and i have used this style in a poster i made recently.
The Geometric book comes with a CD containing 100 pattern fonts – the most extensive pattern font collection available from any foundry. Geometric is a unique pattern resource book featuring an exciting collection of 264 colourful and monochrome pattern illustrations.
This is perfect to work with when making swiss international style designs, the patterns are colourful and unique.